Colours

Primary colours

The Shipcloud colour system is divided into three main groups.

The first group consists of the primary colours: white, black, and Shipcloud Green. These colours form the foundation of the brand identity and should be used consistently across all brand communications.

Shipcloud Green
HEX | #009975
RGB | 0 / 153 / 117

In addition to the primary colours, the brand also uses a range of greys. This palette includes multiple shades of grey with varying levels of intensity. These greys provide flexibility and visual balance, and are typically used for backgrounds, typography, interface elements, and supporting design components.

Colour gradients

In addition to the primary colours and the grey palette, Shipcloud uses a set of colour gradients within the brand.

These gradients are designed to be used as complete transitions rather than as individual colours. The colours within a gradient should therefore not be used separately.

The green gradient is the primary gradient of the brand. It serves as the main visual accent and is commonly applied to key interface elements such as CTA buttons and other highlight components.

Whenever possible, the gradients should be used with all three colors included in the transition. Using the full gradient creates a stronger visual impact and gives the design more energy and presence.